THE MARK.

SENADOR senador SEN Logo Piedreros White THE WORK senador SEN Logo Piedreros White THE MARK senador SEN Logo Piedreros White THE STANDARD senador SEN Logo Piedreros White

The Map.

The map isn’t decoration.
It’s a connection.

Mexico and Texas have always
been part of the story.

Every label carries a
reminder of both.

The Stone.

Stone isn’t decoration.
It’s structure.

The texture, weight, and form of the bottle reflect the foundation behind the brand.

Nothing extra.
Nothing unnecessary.

The carved stone Senador bottle on its PIEDREROS base in a vaulted hall, with Blanco, Reposado and Añejo beside it

The Mark.

The mark begins at the foundation.

Pressed into the base of every bottle.

It appears again at the neck, carrying the same symbol throughout the design.

Not placed for decoration.

A sign that the work behind it meets the standard.

Senador Reposado — the map on the label, stone texture in the glass
THE MEANING

Three Marks.
One Bottle.

Stone.

A map.

A mark.

Together, they define the standard.

Senador Blanco, Reposado and Añejo on a weathered ledge under falling water
Senador seal — The Work, The Mark, The Standard

If the mark is on the bottle, it's done right.

Store locator coming soon.