THE STANDARD.

SENADOR senador SEN Logo Piedreros White THE WORK senador SEN Logo Piedreros White THE MARK senador SEN Logo Piedreros White THE STANDARD senador SEN Logo Piedreros White

The Work.

There are no shortcuts to the standard.
Only time.

Highland agave.
Slow cooking.
Patient fermentation.
Careful aging.

The process reflects the standard.

01.

100% Blue Weber Agave.

Grown in the highlands of Jalisco.

The first ingredient.

Produced at NOM 1460.

The first standard.

02.

Patience.

Slow-cooked.

Precision over speed.

The right result takes the right amount of time.

03.

The Work.

Shredding the piña, releasing the aguamiel.

Fermentation creates the foundation.

Distillation refines it.

Every step matters.

04.

The Finish.

Each mark takes its own time.

What changes is time.

What remains is the standard.

Gilberto Jasso-García nosing a copita, black and white
Senador seal — The Work, The Mark, The Standard
The Distiller

Gilberto Jasso-García

Gilberto Jasso-García is one of the most respected distillers in tequila.

His career spans decades across some of the industry’s most recognized distilleries.

His approach is consistent, controlled, and built over time.

Nothing is rushed.

Nothing is overworked.

The process is respected at every step.

If the mark is on the bottle, it's done right.

Store locator coming soon.